The incredible importance of short headings & text
I recently received a string of articles related to the importance of short copy on the web, especially for headlines. So I thought I’d share them with you (since they can really save or make you more money…really):
- First 2 Words: A Signal for the Scanning Eye (Jakob Nielsen)
- Writing killer web headings and links (Gerry McGovern)
- World’s Best Headlines: BBC News (Jakob Nielsen)